Strengthening brand presence across markets
A global electric mobility brand sought to increase brand awareness and loyalty through a curated merchandise collection aligned to its identity and sustainability commitments.
The ambition extended beyond product. It was about presence.
When a brand expands into product, it has to feel intentional.
A coordinated global programme
We developed a direct-to-consumer international merchandise programme supported by a custom B2B and B2C platform.
Products were responsibly sourced across our global supply chain and made available in more than 26 languages and multiple currencies.
Local teams supported the launch in-market, ensuring cultural relevance and operational consistency.
Unlocking brand potential beyond core categories
The collection extended the brand into new lifestyle spaces while maintaining strict sustainability and governance standards.
Real-time reporting enabled ongoing optimisation and informed decision-making across markets.