We’ve evolved into Prominate Group; a global network of independent merchandise experts.
Watch our CEO, Will Good, explain how it works.
We’ve evolved into Prominate Group; a global network of independent merchandise experts.
Our global footprint
With more than 100 offices worldwide and 2,000 specialists across 46 markets, we deliver global and regional merchandise programmes with sustainability embedded from the start.
We work with brands that require scale without losing nuance. Our group model allows us to align local expertise with global strategy, ensuring programmes are relevant in-market and consistent worldwide.
Supply chain transparency and security are non-negotiable for us. At the same time, we actively partner with the strongest creative and operational talent in each region, ensuring that programmes are both disciplined and distinctive.
Our approach
Global brands demand more than distribution. They need governance, brand protection, risk control and measurable outcomes.
We remove the complexity of international merchandise programmes through structured, hybrid solutions that align to strategic objectives and commercial targets.
This balance creates global consistency with local agility.
Our clients also have access to our reporting platform, providing real-time visibility and performance insight across markets.
50
Talented designers
43
Focused licensees
2000
Material specialists
Our people
We know our people are our strength.
Our international team comprises creative leaders, product specialists and experienced logistics professionals working in close collaboration across our group.
The strength of our model lies in how we work together; our global team, licensees, suppliers and partners operate as one connected system.
We translate client ambition into practical, creative programmes that meet both brand and business objectives, always aligned with responsible production standards.
Our clients
We are proud to work with global brands across diverse sectors — from technology and automotive to pharmaceutical, finance and FMCG.
Our experience spans complex, multinational organisations that require coordination across regions and markets.
What sets us apart is our ability to combine local responsiveness with global alignment, enabling brands to build awareness, strengthen loyalty and manage investment responsibly.
Our responsibility
We see ourselves as catalysts for change. Sustainability shapes the decisions we make from the outset, not just the products we select.
Our fully transparent supply chain is aligned to internal KPIs and measured against the United Nations Sustainable Development Goals across the entire product lifecycle. This provides clear visibility and quantifiable impact at every stage.
We support our clients in making informed, responsible global decisions that strengthen supply chains and protect the environment for the long term.
Our story
Our pioneering role first took shape back in 1965 when a group of promotional materials specialists came together and formed a thought leadership group known as the IPPAG (International Partnership for Premiums and Gifts).
Ahead of their time, this highly respected collective successfully facilitated global innovation in the supply chain. Clients were increasingly asking for this expertise so, recognising this growing market demand, a small contingent developed into an organisation in their own right and took the name of Prominate.
Since then, Prominate have continued to harness local expertise with leadership and unrivalled product knowledge to offer brands and their customers compelling and highly effective promotional experiences, worldwide.
Thinking that travels further
We share insight on merchandise, regulation, sustainability and global delivery.
Practical. Considered. Relevant.
Can Procurement Make Space for Creativity?
What if better savings, stronger brand consistency and greater creativity didn't require compromise, but a...
→ Read more
The Creative Opportunity: What Cannes Lions Festival of Creativity Can Teach Us About Merch
What if merch was part of the creative idea, not an afterthought? Cannes Lions Festival...
→ Read more
From First Impressions to Industry Trends: Our Team’s Take on the Hong Kong Gifts & Premium Fair
This year’s Hong Kong Gifts & Premium Fair highlighted an industry that is increasingly focused...
→ Read more
Merch is Magic: Why Tangible Brand Experiences Matter More Than Ever.
In this piece, our CEO Will Good, explores why branded merchandise and product-led experiences are...
→ Read more
Q&A with Head of Product Impact, Christine Jennings
In this interview, Christine Jennings shares how sustainability has evolved from a responsibility-led initiative into...
→ Read more
From Screen to Handshake: Why Real beats fake. Every time.
Our Netherlands team, BeGlobal, recently hosted a Marketing Experience event, and one thing became clear...
→ Read more
From Stage to Story: Why Bands Connect Better Than Brands
At Prominate we are a forward-thinking business, we are continuing to build strength in compliance...
→ Read more
Regulatory Delays, Strategic Opportunity: Preparing for the Next Wave of Climate Compliance
At Prominate we are a forward-thinking business, we are continuing to build strength in compliance...
→ Read more
“Merch Is Magic”: Prominate Captivates Attendees at ProcureCon Marketing USA
From November 16–18, Prominate Inc proudly represented Prominate at ProcureCon Marketing 2025 in Austin, Texas.
→ Read more
Annual Impact Report 2024/25
We are proud to present our Impact Report 2024/25 for the second consecutive year, highlighting...
→ Read more