Q&A with Christine Jennings, Head of Product Impact

What does corporate sustainability mean to you?

For me, it starts with responsibility. If we put products into the world, we’re responsible for where they come from, how they’re made, and what happens next.

It means making ethical, more thoughtful choices – in materials, factories, packaging, freight – and looking at the full lifecycle. We need greater transparency in our industry.

How important is it personally, and what shaped your commitment?

Sustainability is an essential part of how I live and work. I feel a strong responsibility to reduce environmental impact and support products that add long-term value.

My commitment shapes the decisions I make – to choose better materials, strengthen standards and improve transparency. It’s shaped by my sense of responsibility to reduce environmental impact and ensure the products I support add long‑term value. I strive to make thoughtful, transparent decisions that reflect both ethical standards and practical business needs.

It’s a long‑term commitment to people, Environmental progress and sustainable business performance.

Since joining Prominate, why has embedding sustainability at all levels been so important?

Since joining Prominate, I’ve focused on integrating sustainability across our global teams. Our industry influences consumption and waste at scale, so the choices we make carry weight.

We’ve aligned our approach with where the sector is heading and with what our customers expect. That means applying clear standards at every stage – sourcing, product selection, packaging and supplier partnerships.

When sustainability runs through the whole process, we reduce environmental impact and protect the integrity of the business.

In your previous roles, where did sustainability have the most influence?

In my previous roles, sustainability influenced efficiency, material choice and product quality. I worked to reduce waste in production, prioritised responsibly sourced and durable materials, and focused on creating products people would genuinely use and keep. When products last longer, they deliver better environmental outcomes and stronger commercial value.

This approach helped drive smarter decisions that benefitted the business and the environment.

What shifts have you seen in sustainability in the last five years impacting large brands?

Over the last five years, sustainability has become far more data driven and commercially significant. Eco-friendly product lines make up a significant share of industry sales.

Brands now expect detailed carbon reporting, recognised frameworks and transparent supply chain governance. Conversations focus on evidence – how products are sourced, how emissions are measured and how progress is verified.

There’s stronger demand for higher-quality, responsibly made products with lasting value. Supply chain resilience sits alongside environmental standards, with greater scrutiny on ethics and diversification.

Sustainability is now central to core procurement decisions; raising standards across the sector.

If you would like further insights or want a chat with our Head of Product impact, Christine Jennings, get in touch.